The Ultimate Guide for Branch Managers
We’re glad you decided to continue your investigation of this valuable do-it-yourself resource! To give you a greater sense of what is included in the guide, we have provided brief chapter descriptions. If you have questions or might like to explore re-branding this work as an internal guide for your Firm, Division, or Region please contact us.
Chapter One – Metrics Review and Projections
Simply stated this chapter helps you evaluate the metrics that define your branch; what they mean, how to view them, and where they will lead you. This review process also includes internal and external factors that impact your qualitative and quantitative results. The chapter utilizes a series of probing questions that will help you clarify the past and the present, and provide the proper platform for planning the future.
Chapter Two – Vision Analysis
Your “vision” should represent a composite of all those goals and dreams that pull you toward success. We will use a Socratic process to uncover all the components of your “vision.” Then you will assess your available resources and possible constraints. Ultimately, your “vision” will be the guiding light for your achievements.
Chapter Three – Strategy
Strategy is the byproduct of the long-term view. It is “large-scale, long-range planning and development…” to insure success. We will help you use group activities to engage your branch, develop your goal-setting skills, and prepare you for moving your branch to the next level.
Chapter Four – Tactics
This chapter guides you through the critical component of developing well-defined action plans for every strategic goal you have crafted. The chapter also shows you how to use the powerful technique of action planning with advisors and staff.
Chapter Five – “Finding the Leverage”
Your advisors and your staff represent where you will find and develop maximum leverage. We provide you with tools and a matrix to evaluate each group, to understand the environment and culture that they work in, and how to evolve it. Your work in this area will help you accelerate your branch’s growth.
Chapter Six – The Rollout – Part I “The Presentation”
It is now time to build the “buy-in” for your vision. What to do, how to do it, and when to do it with examples provided.
Chapter Seven – Maximum Coaching
The skills you will need to drive this process are specialized. You will need to add new techniques to your “tool kit.” This chapter provides multiple examples of critical coaching conversations you will need to help your advisors and staff achieve the goals you’ve set.
Chapter Eight – The Rollout – Part II “Advisor One-on-Ones”
Use the energy you have created to harness support and actions for your vision. You will review and determine the development steps needed to have every advisor committed to the process. A Socratic approach will drive this section and will help you help your advisors with goal setting, plan writing, and action plan execution. This is a very important behavioral change chapter.
Chapter Nine – Sample Advisor Team Business Plan
This is a nine page sample business plan. It includes a sample version of a; mission statement, investment philosophy statement, portfolio process statement, long-term goals, short-term goals, and action plans supporting each short-term goal. It is powerfully simple, elegant, and effective!
Chapter Ten – Building Maximum Results
This chapter will guide you through a process of moving your advisors from working “in” their practices to working “on” them. You will be exposed to the powerful CEO checklist. This sequential process is one of the most effective “tools” you will ever encounter.
Chapter Eleven – The Rollout – Part III “Administrative Staff Plans”
Your advisors are driving the growth component in your branch. Your staff needs to support and service this increased growth posture. How will that happen? What process makes the most sense and gives you the greatest leverage? This chapter provides that “how to.”
Chapter Twelve – “Blocking and Tackling”
“Blocking and Tackling” provides you with a how-to approach to the essence of leadership. Your ability to cajole, humor, persuade, and direct will be key. What is the most effective way to do this? What is the root cause that prevents prospects from becoming clients? How do you create a process for delivering all the desirable clients your advisors could ever handle? Chapter twelve will explain how.
Chapter Thirteen – Branch/Complex Business Plan
This sample business plan is based on a very successful complex of a large broker/dealer located in the northeastern part of the United States. However, the branch or complex could be located anywhere. The issues are not unique to the northeast. The approach is universal. I hope this detailed example gives you clarity to help you craft specific approaches for your location.
Chapter Fourteen – “Growing Through Acquisition” – Recruiting
Chapter fourteen reveals a systematic way to approach recruiting. Every good manager has specific techniques that will set them apart. Every firm has specific needs that must be considered. However, the key is have a systematic action plan to guide the process. Having a plan to share displays the kind of professionalism that recruits “value” and “trust.”
Chapter Fifteen – Your Own Development
This chapter provides the “tools” and techniques to keep “you” at the “cutting edge.” Included is a discussion of the four critical areas for your development, a matrix to evaluate your own current state, and what to do to maximize your effectiveness. You need to keep “you” evolving to provide the leadership your organization and your family needs. Chapter Fifteen will help you get on and stay on track.
This is the equivalent of a complete $18,000 coaching experience delivered in a true do-it-yourself guide that will help you lead your branch to the next level. As an bonus, you get unlimited email coaching for 30 days from date of purchase and a $50 credit on any additional coaching/consulting programs purchased within 12 months of guide purchase.
Price: $29.00 plus $6.00 shipping and handling
